Art
Format Lab

Art Format Lab specializes in Content Development, Production, Sales and Distribution.

Based in Dubai with offices in Cairo and Jeddah. Committed to delivering premium and socially relevant Arabic content, we focus on bringing international formats from Hollywood, Europe and Asia, to be adapted and produced in Arabic for the Saudi-Gulf and MENA region. We also develop and produce original local TV entertainment formats, series formats and remake adaptions of international movies.

Adaption of International Formats

Bringing international formats from Hollywood, Europe and Asia, to be adapted and produced in Arabic for the Saudi-Gulf and MENA region, including remake adaptions of international movies.

Development of Original Formats

Developing and producing original local TV entertainment formats, series formats and feature films with a focus on Egypt and the emerging Saudi cinema.

Writer's Lab

Arabic adaptation and localization of scripted and non-scripted international formats. With three regional Arab writers’ room in Cairo, Jeddah and Dubai.

Media Consulting

Developing channel brand positioning, identities and the relevant programming strategies across all touch-points and platforms.

"We combine the expertise of Hollywood and international storytelling with strong local writing talent to create Premium Drama & Entertainment that captures the spirit of the original material in a way that is authentically Arabic (Gulf, Egyptian and Pan Arab)."

CEO K. Homos

FORMATS & ORIGINAL CONTENT

The following formats are currently being developed, localized and produced in Arabic for Saudi, Gulf and the MENA region, and are part of our production slates for 2021.

Our Mission

Capitalize on the market gap for premium Arabic content. Continuously scan the world in search of successful, breakthrough formats that will appeal to Arab viewer tastes, culture and social realities. Combine the expertise of Hollywood and international storytelling with strong local writing talent to create Premium Drama & Entertainment that captures the spirit of the original material in a way that is authentically Arabic (Gulf, Egyptian and Pan Arab).

Khulud Abu Homos

CEO

Omar Murad

CCO

PRESS

PARTNERS

We were fortunate to work with many respected companies. We are happy that we managed to meet their requirements and provide them our services!

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ART FORMAT LAB

Committed to delivering premium and socially relevant Arabic content.

NEWSLETTER

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218: Behind The Wall Of Silence

Art Format Lab is very proud to announce the release of the movie “218” in UAE cinema’s as of May 20, 2021. 

The first user-generated movie inspired by the public directed by dream member Nahla Al Fahad. 
Producer: Sharjah Media City.
Executive Producer: Art Format Lab.

This is a testament of Sharjah Media City – Sharms & Art Format Lab’s continous efforts in supporting and developing the Emirati art scene and film industry. 

The Red Band Society

Saudi/Gulf: Teen Comedy-Drama Series, 30 episodes. Documentary, 30 episodes.

A successful international comedy-drama format, adapted across 15 countries, including a U.S version produced by the acclaimed director Steven Spielberg. The plot of the story revolves around a group of 6 children/young teenagers who are living together as patients in a hospital, each suffering from a serious illness, giving out a positive message of optimism, portrayed within a comedy-drama approach. The Arabic format adaptation will reflect the lives of the group of children/teenagers from different Saudi and pan-Arab social backgrounds united by the band of hope and humane challenge.

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THE ENTERTAINMENT EXPERIENCE

Multi-platform Project: Digital Platform, TV Show & Film Production

A talent development initiative based on the world’s first multi-platform project, that created a user-generated movie made by “the crowd”. With the guidance of a team of industry professionals, led by an award winning movie director and the Arab world’s most talented film makers. Open to all, the concept of the project relies on the public to complete a movie script initiated by the director, by simply registering on a specially developed user-generated content handling platform, powered by media used socially. All participants will get a chance to have their version of the script evaluated. The winning scripts will make it into a professional film-version that will be simultaneously made by the director for theatrical release. The process of making the film and the development of the participants talents will be shown on a star studied entertaining TV show of 13 episodes, that culminates in the red-carpet movie theatrical release.

Locked Up

Saudi/Pan-Arab: Action-Drama Series, 30 episodes.

One of Spain’s most successful drama-series formats that has been adapted across six countries, including recently the UK’s channel 4. The Arabic adaption storyline will take place in Guantanamo Bay detention camp, where an American woman of Egyptian origin and a Kuwaiti journalist are detained by mistaken identity based on names, profiles, and ethnic backgrounds.

Hankatheer (Safari: The Empty Quarter)

Saudi-Gulf Adventure Reality Show, 13 episodes. 

Saudi-Gulf adventure show, in search of the Atlantis of the Sands. Following a group of adventure pioneers as they break records in conquering the invincible Empty Quarter desert.

I AM A MUSLIM

Reality-Documentary, 30 episodes.

A docu-series, following the lives of 30 non-Arab individuals coming from different ethnic backgrounds across the world, who decided to convert to Islam. Each episode focuses on one character, revealing their spiritual understanding of religion and the reason that inspired them to convert and embrace the values of Islam.

DAGGET BOORI

Saudi Comedy Series

A Saudi comedy series about the challenges of starting-up and managing an all-women driving school in Jeddah, and the social and practical adjustments that the Saudi society has to face and collide with head on.

THE ROAD TO MECCA

Documentary Reality Series

A reality documentary-series that follows the personal lives of 7 individuals coming from different walks of lives, backgrounds and continents –  as they follow their dream and embark on their journey of pilgrimage to Mecca. Starting from their home towns following them step by step as they complete the Hajj.